A specialist chain for denim brands, an inclusive community for the Scandinavian youth - Somewhere between these two ideas, JC developed the identity of a strong yet fluid powerhouse for denim fashion.
Launched in 1963 as a single store in Helsingborg under the name Junior Center, JC Jeans set out to solve for the vetement needs of the teens and twenties, quickly evolving as one of the best creators of original Swedish Denim.
Keeping our roots in place, we have continued to find new ways to reimagine, collaborate, curate, produce and sell denims that thrive through the decades. We plan to do the same in future. Only with a fresh perspective towards the community we have built.
Now that JC Jeans has taken a new, digital turn, the JC community can expect the unexpected from them, ‘cause that’s always been their game. “History shapes the future, and JC Jeans Company will continue to make history.”
When it comes to shopping for clothing and accessories, JC has always served the youth and offered the best in selection, quality, and price. But this time we're going to go one step further!
We've got all the young homegrown brands you know and love right here: the ones that started out of their bedrooms or someone's kitchen. JC promises to build a community just for you; whether you're an up-and-coming fashion designer or just starting out, looking for clothing or some stylish new accessories. You'll find it all here, under one roof.
Now we'll have some of those European labels you've been dying to find a way into. JC is striving to bring in newer, exclusive brands from Europe that people don't usually see here in India. We want to create a place where people can come shop for these exclusive brands!
JC Jeans started as a single store in Helsingborg, but with unmatched love and support from the people, the brand became an icon across Scandinavia. Needless to say, JC has a history that will live on in the minds of Scandinavians. But it’s time to give the future generation and Indian audience a new reason to value and connect with the brand like never before. Like every icon, JC has to evolve with passing time, reinventing its face to match the need of the hour. We welcome JC RE#BOOT to revolutionise the current digital fashion experience and rise above other e-commerce platforms of the time, offering the audience a pleasant change in their shopping lifestyle.